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October is a great time to think about quitting smoking. The NHS 'Stoptober' campaign and others provide motivation and tips throughout the month to help you quit for good. This year HealthExpress is running its own stop smoking campaign, and we have taken a slightly different approach to illustrate the health risks that smokers face.
To launch our campaign we sent a team of people out on the streets of London wearing Halloween masks with a difference; they gave the wearer the appearance of having a smoking related condition such as throat cancer or hole from a tracheostomy. The masks demonstrate the impact that a smoking related condition can have on your appearance, your health and your life.
Take a look at some of our photos below, we got some great reactions from passersby, both smokers and non-smokers.
The masks, described as 'zombies' in some of the press, have received a great deal of coverage so far, both online and in print. Here are some of the publications we've been mentioned in –
Our campaign was also mentioned in several places on Facebook and Twitter. It's great to see what a buzz our campaign has created, and the interesting discussions around health and smoking the masks provoked.
If you haven't seen it yet, we also created a video which captures some of the best reactions from members of the public who encountered the masks. Take a look below.
What do you think of the masks? Would they encourage you to think about quitting? Let us know in the comments below.
If you'd like more information about quitting smoking, or to arrange a free consultation with one of our doctors, take a look at our stop smoking campaign page which has lots of useful links to help you.