News Monday September 6, 2010

Pfizer release Swedish Viagra report

Pfizer has carried out one of the largest studies ever on Swedish men's sex lives.

Among the findings of the "Viagra Report 2010: Swedish Men on Sex, Health and Women" is the revelation that 1 in 5 Swedish men are impotent.

In total more than 2,000 Swedish men were questioned for the study. They were asked questions about sex, health, women and their sexual habits. Of the men that took part, 1 in 4 were concerned about their ability to have an erection, and 1 in 5 said they had erection problems. For those above the age of 50 around 1 in 3 have erection problems, and after the age of 65 almost half do.

Few men seeking help

The report found that most men - 9 out of 10 - do not seek help about their erectile dysfunction.

When it came to having a healthy interest in sex, the participants rated highly. Two thirds of the Swedes thought about sex at least every day. Of those who were in a relationship, and living with their partner, 53% had sex at least once a week.

Swedish men thought the ex-professional hockey player Börje Salming was the most manly man. Princess Madeleine of the Swedish Royal Family was the woman that most would like to marry.

Pfizer criticised

Some elements of the Swedish media have met the new study with scepticism. They have argued that the report is nothing more than free advertising for Pfizer. Nonetheless, the company's findings do seem to be in line with the statistics that other researchers have established in the past about impotence in men. The National Institutes of Health in America reports that between 15 and 25% of 65 year old men experience long term impotence. Short term impotence is experienced by many more. Around 6.5% of men in total experience long term erectile dysfunction, but the figure is much higher among older age groups; as high as 1 in 2, some estimates suggest.

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