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- Refer a Friend Terms and Conditions
Refer a Friend – Terms and Conditions
1. Programme Overview
The Refer a Friend Programme allows existing service users (“Referrers”) to invite friends or family members (“Referred Friends”) to the website using a unique referral code or link. For the purposes of this Programme, a referred friend is an individual who has not used our services previously and who completes a qualifying purchase through the website.
2. Eligibility
2.1 Referrers
To participate as a referrer, you must:
- Have an existing account with the website
- Share your referral code or link responsibly and in line with these Terms and Conditions
- Be aged 18 or over
- Not create or attempt to create multiple accounts for the purpose of obtaining multiple referral credits
- Act in accordance with the Terms and Conditions of Business and any other of our policies as listed from time to time on our website.
2.2 Referred Friends
A referred friend or family member must:
- Be a new user to the website
- Complete a qualifying purchase
- Not have any existing or historical accounts, consultations, orders, or subscriptions (including under a different email address or other contact details) associated with the website
- Act in accordance with the Terms and Conditions of Business and any other of our policies as listed from time to time on our website.
3. Referral Rewards
3.1 Referred Friend Benefit
Eligible referred friends will receive a discount off their first purchase, subject to meeting Programme requirements.
3.2 Referrer Credit
Referrers may receive their credit once a referred friend successfully completes a qualifying purchase and all validation checks are satisfied.
3.3 Credit Validity and Limits
We reserve the right, acting reasonably and proportionately, to validate referrals and withhold rewards where:
- The referral does not meet eligibility criteria
- The activity appears misleading, fraudulent, or non-compliant
- These Terms and Conditions, or the Terms of Business, have been breached
- Disclosure requirements have not been met
Clinical justification is not met during the clinical consultation process. Referral credit does not influence clinical decision-making. Any consultation or prescription is subject solely to independent clinical assessment and appropriateness.
- Is valid for 12 months from the date it is awarded
- Is non-transferable and cannot be exchanged for cash
- May be used toward eligible purchases on the website
- Where an active subscription is in place, any available referral credit will be automatically applied toward upcoming subscription payments.
- May be used in full to pay for an order (no minimum spend applies unless otherwise stated)
- Is capped at a maximum of £3,000 per customer per calendar year
Any unused credit will automatically expire 12 months after the award date and cannot be reinstated.
Where referral credit has been used toward an order that is subsequently refunded, the credit amount applied will be re-credited to the customer’s account. Reinstated credit will retain its original expiry date.
4. Permitted Referral Activity
Referrers may only:
- Share their referral code or link with friends, family, or individuals they genuinely believe may benefit from the service or have a genuine interest in it
- Describe the website as an online healthcare service offering doctor-led consultations
- Use high-level, service-led language that focuses on trust, professionalism, convenience, and accessibility
All referral activity must be responsible, transparent, and non-misleading. Referrers must clearly indicate where a referral benefit or credit may be earned where relevant. Referrers must not misrepresent the referral programme or present it as an unsolicited promotion.
5. Advertising and Regulatory Restrictions
5.1 Prescription-Only Medicines (POMs)
Referrers must not advertise, promote, reference, or imply prescription-only medicines.
Referrers may refer to medical conditions or healthcare services in a general, non-product-specific manner, provided this does not imply, reference, or suggest any prescription-only medicines or treatment types.
This includes, but is not limited to:
- Naming branded or generic treatments
- Referencing treatment classes or medication types
- Using language such as “medication”, “injection”, “pen”, “jab”, “dose”, or “mg”
- Using imagery that implies prescription treatment (e.g. syringes, medication packaging, medical devices, or related emojis)
5.2 Claims and Outcomes
Referrers must not:
- Make medical claims or imply diagnosis or treatment
- Promise results, timelines, or outcomes
- Suggest that prescriptions are guaranteed or easily obtainable
- Provide testimonials or statements implying specific health outcomes, including before/after claims, quantified results, or comparative efficacy claims
All messaging must remain informational and service-led, not product- or outcome-led.
5.3 Regulatory Compliance
All referral activity must comply with:
- MHRA regulations
- ASA (Advertising Standards Authority) guidance and CAP (Committee of Advertising Practice) Code requirements
- Consumer Protection from Unfair Trading Regulations 2008
- Any other applicable UK advertising or healthcare regulations
We may remove content or suspend participation where activity is deemed non-compliant.
6. Prohibited Conduct
Participants must not:
- Post or distribute referral links within paid advertising placements or sponsored content, including any paid media inventory
- Use misleading, aggressive, or overly commercial language
- Compare our service with other providers or reference competitor pricing
- Use terms such as “cheap”, “best price”, “deal”, or “limited offer”
- Promote the Programme in environments or content that reference prescription-only medicines
7. Brand Usage Restrictions
Participants may mention the brand or website by name when sharing their referral code and link. However, participants must not, without prior written permission from us:
- Use our logo or other brand signifiers in any materials or content
- Present themselves as acting on behalf of, representing, or being officially affiliated with the brand
- Create or share content that appears to be official communications, advertising, or marketing from the brand
- Reuse, adapt, or redistribute official branded content or creative assets
Participants must not represent themselves as medical professionals unless appropriately qualified.
8. Suspension, Withholding and Termination
We reserve the right, acting reasonably and proportionately, at our sole discretion and without prior notice, to:
- Withhold, reverse, or cancel referral credits
- Suspend or terminate participation in the Programme
This may occur where:
- These Terms and Conditions are breached
- Referral activity is misleading, fraudulent, or non-compliant
- Activity poses a legal, regulatory, reputational, or financial risk to our brand
Any pending or future rewards associated with non-compliant activity may be forfeited.
9. Data Protection
Referrers must not submit another person’s personal data to HealthExpress without that person’s consent.
Where referral links are shared electronically, Referrers are responsible for ensuring compliance with applicable electronic marketing laws.
10. General
We may amend, suspend, or withdraw the Refer a Friend Programme at any time. Continued participation constitutes acceptance of the updated Terms and Conditions.
Last updated: June 2026
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